Mirror Canvas Point

Method

From briefing to a marked brief

This is the sequence we use for a companion-app engagement study. Shorter studies skip recruiting or skip new observation. None of them skip the written brief.

A bathroom with pale tiles and a wide mirror, the typical setting for an observation session
We would rather sit in this room, with permission, than reconstruct it from a console.

  1. 1. Briefing

    Ninety minutes in Suite 1501–1502 or on a call. You bring the mirror name, the companion-app version, and what you already suspect. We leave with a study plan: which moments we will watch, how many households, and whether pairing is even possible without your staff in the room. If it is not, we stop here and wait.

  2. 2. Screening

    We speak with people who have the device or a close stand-in. We ask who in the household will stand at the glass and who holds the phone. Those are often different people. We do not study children. We do not accept hidden recordings.

  3. 3. Watching

    Pairing, first-week opens, and the hour after a mirror session. We sit in the home or follow on a video call the household already uses. Mei Ling Cho sets camera placement so a face at the basin is optional. Daniel Tan logs error text and wait times without asking anyone to narrate every tap.

  4. 4. Writing

    Aisha Rahman turns notes into a 12–16 page brief. Rooms first, then hours, then sentences. Counts appear only when they would change a decision. Bahasa quotes stay in Bahasa. The margin is wide enough for your pencil at the walkthrough.

  5. 5. Walkthrough

    Two hours. We read the brief with you. You mark it. We will not spend the last days of a study decorating slides. If you need slides, your designer can make them from the brief.

What we need from you before week one

  • A working companion app, and a mirror unit if the glass is in scope
  • A one-page note on what the last release changed
  • A short list of recent buyers in the Klang Valley, if you have one we may contact
  • Written permission for any recordings you already want us to read

Household sessions stay in homes when the family prefers that. Gym glass needs a letter from the venue. Hotel bathrooms we book ourselves for on-mirror reviews so a guest is not surprised by a camera.

See the studies this method feeds