Mirror Canvas Point

Flagship study

Companion-app engagement study

A four-to-five-week look at how people open, ignore, and return to the phone app that sits beside a smart mirror.

4–5 weeksFrom RM 18,500

Hands holding a phone beside a softly lit interior, as if checking a companion app after leaving a mirror

Who this is for

Product and research leads at firms shipping a smart mirror, a fitness or beauty mirror, or a companion phone app that must survive the first week after unboxing in Malaysian homes.

What you receive

A written engagement brief that names where people hesitate, leave, or come back — plus a two-hour walkthrough with the people who watched the sessions.

Scope

Eight to twelve participants, two observation windows in the first fortnight after pairing, session notes, and one written brief. We work in Bahasa Malaysia, English, or a mix, according to the household.

Included

  • A screening conversation to decide who should be in the sample
  • Session plans for pairing, first-week opens, and the hour after a mirror session
  • Observation notes from each household, written as events rather than scores
  • A 12–16 page engagement brief in English
  • One two-hour walkthrough at our Kuala Lumpur rooms or on a video call

Not included

  • Rewriting screens, copy, or firmware
  • Recruiting a mass panel or running advertisements
  • Building or hosting any software
  • Claims about markets outside the households we actually visited or called

Who runs it

Aisha Rahman leads the study. Daniel Tan joins for pairing-week sessions. Work is delivered by Mirror Canvas Point in Kuala Lumpur; we do not subcontract observation.

How the work proceeds

  1. Briefing

    A ninety-minute conversation about the mirror, the companion app, and what you already suspect. We leave with a short study plan, not a questionnaire dump.

  2. Recruiting

    We screen eight to twelve people who actually have the device or a close stand-in. If you have a short list of recent buyers in the Klang Valley, we start there.

  3. Watching

    Pairing, the first opens, and the hour after a mirror session. We sit in the room or follow from a video call the household already uses. We do not ask people to think aloud over every tap.

  4. Writing

    Notes become a brief: the moments that held, the moments that leaked, and the sentences people used when they put the phone down.

  5. Walkthrough

    We read the brief with you. You leave with a marked copy and a list of questions the next firmware or app cut should answer.

Where it happens

Sessions take place in participants’ homes across the Klang Valley where possible, or in our rooms at Wisma Hang Sam when the household prefers a quieter setting. The walkthrough is in Suite 1501–1502 unless you ask to meet online.

What to prepare

A working companion app and, if the mirror is involved, a unit we can pair. A one-page note on what the last release changed. Access to a small list of recent buyers is helpful; we can recruit without it, which adds about a week.

Limits we will not cross

We do not study children. We do not record bathrooms without a written household agreement and a camera placed so faces at the basin are optional. If the firmware is still crashing on pairing, wait until it holds for a full evening.

How we price it

The starting figure of RM 18,500 covers eight participants in the Klang Valley and one written brief. Twelve participants, travel to Penang or Johor Bahru, or a bilingual brief with a Bahasa Malaysia annex are quoted separately after the briefing.